A comprehensive question set extracts critical information to build marketing value indexes, customer centricity measures, marketing and relationship performance metrics.

We provide insight into strategic alignment, technology enablement, information management, process effectiveness, organisational effectiveness and customer value delivery.

Our marketing effectiveness benchmark contains 11 marketing categories and 35 performance elements ranging from programme management to social and environmental auditing.

We are committed to building marketing effectiveness benchmarks that recognise and monitor the complexity and changing nature of marketing.

Our aim is to populate the benchmark with companies information from a variety of sectors delivering analysis and relative performance measures based on complexity, sector and competency.